Art and Craft

Art has had a great number of different functions throughout its history, making its purpose difficult to abstract or quantify to any single concept. This does not imply that the purpose of Art is â€Å"vague†, but that it has had many unique, different reasons for being created. Some of these functions of Art are provided in the following outline. The different purposes of art may be grouped according to those that are non-motivated, and those that are motivated (Levi-Strauss). Non-motivated functions of art The non-motivated purposes of art are those that are integral to being human, transcend the individual, or do not fulfill a specific external purpose. Aristotle said, â€Å"Imitation, then, is one instinct of our nature. † [16] In this sense, Art, as creativity, is something humans must do by their very nature (i. e. , no other species creates art), and is therefore beyond utility. Basic human instinct for harmony, balance, rhythm. Art at this level is not an action or an object, but an internal appreciation of balance and harmony (beauty), and therefore an aspect of being human beyond utility. â€Å"Imitation, then, is one instinct of our nature. Next, there is the instinct for ‘harmony' and rhythm, meters being manifestly sections of rhythm. Persons, therefore, starting with this natural gift developed by degrees their special aptitudes, till their rude improvisations gave birth to Poetry. -Aristotle [17] Experience of the mysterious. Art provides a way to experience one's self in relation to the universe. This experience may often come unmotivated, as one appreciates art, music or poetry. â€Å"The most beautiful thing we can experience is the mysterious. It is the source of all true art and science. † -Albert Einstein [18] Expression of the imagination. Art provide a means to express the imagination in non-grammatic ways that are not tied to the formality of spoken or written language. Unlike words, which come in sequences and each of which have a definite meaning, art provides a range of forms, symbols and ideas with meanings that are maleable. â€Å"Jupiter's eagle [as an example of art] is not, like logical (aesthetic) attributes of an object, the concept of the sublimity and majesty of creation, but rather something else – something that gives the imagination an incentive to spread its flight over a whole host of kindred representations that provoke more thought than admits of expression in a concept determined by words. They furnish an aesthetic idea, which serves the above rational idea as a substitute for logical presentation, but with the proper function, however, of animating the mind by opening out for it a prospect into a field of kindred representations stretching beyond its ken. † -Immanuel Kant[19] Universal communication. Art allows the individual to express things toward the world as a whole. [according to whom? ] Earth artists often create art in remote locations that will never be experienced by another person. The practice of placing a cairn, or pile of stones at the top of a mountain, is an example. (Note: This need not suggest a particular view of God, or religion. ) Art created in this way is a form of communication between the individual and the world as a whole. [citation needed] Ritualistic and symbolic functions. In many cultures, art is used in rituals, performances and dances as a decoration or symbol. While these often have no specific utilitarian (motivated) purpose, anthropologists know that they often serve a purpose at the level of meaning within a particular culture. This meaning is not furnished by any one individual, but is often the result of many generations of change, and of a cosmological relationship within the culture. â€Å"Most scholars who deal with rock paintings or objects recovered from prehistoric contexts that cannot be explained in utilitarian terms and are thus categorized as decorative, ritual or symbolic, are aware of the trap posed by the term ‘art'. † -Silva Tomaskova[20] Motivated functions of art Motivated purposes of art refer to intentional, conscious actions on the part of the artists or creator. These may be to bring about political change, to comment on an aspect of society, to convey a specific emotion or mood, to address personal psychology, to illustrate another discipline, to (with commercial arts) to sell a product, or simply as a form of communication. Communication. Art, at its simplest, is a form of communication. As most forms of communication have an intent or goal directed toward another individual, this is a motivated purpose. Illustrative arts, such as scientific illustration, are a form of art as communication. Maps are another example. However, the content need not be scientific. Emotions, moods and feelings are also communicated through art. â€Å"[Art is a set of] artefacts or images with symbolic meanings as a means of communication. † -Steve Mithen[21] Art as entertainment. Art may seek to bring about a particular emotion or mood, for the purpose of relaxing or entertaining the viewer. This is often the function of the art industries of Motion Pictures and Video Games. The Avante-Garde. Art for political change. One of the defining functions of early twentieth century art has been to use visual images to bring about political change. Art movements that had this goal—Dadaism, Surrealism, Russian Constructivism, and Abstract Expressionism, among others—are collectively referred to as the avante-garde arts. â€Å"By contrast, the realistic attitude, inspired by positivism, from Saint Thomas Aquinas to Anatole France, clearly seems to me to be hostile to any intellectual or moral advancement. I loathe it, for it is made up of mediocrity, hate, and dull conceit. It is this attitude which today gives birth to these ridiculous books, these insulting plays. It constantly feeds on and derives strength from the newspapers and stultifies both science and art by assiduously flattering the lowest of tastes; clarity bordering on stupidity, a dog's life. † -Andre Breton (Surrealism)[22] Art for psychological and healing purposes. Art is also used by art therapists, psychotherapists and clinical psychologists as art therapy. The Diagnostic Drawing Series, for example, is used to determine the personality and emotional functioning of a patient. The end product is not the principal goal in this case, but rather a process of healing, through creative acts, is sought. The resultant piece of artwork may also offer insight into the troubles experienced by the subject and may suggest suitable approaches to be used in more conventional forms of psychiatric therapy. Art for social inquiry, subversion and/or anarchy. While similar to art for political change, subversive or deconstructivist art may seek to question aspects of society without any specific political goal. In this case, the function of art may be simply to criticize some aspect of society.

Legal, security, or privacy issues within electronic commerce Assignment - 1

Legal, security, or privacy issues within electronic commerce - Assignment Example It could lead to an electronic traffic due to the high volume of emails generated. This could affect internet speeds in that they could reduce. The outcome is that business transactions could experience delays, affecting the global economy. The other effect is the increase in the cost of online business as the incorporation of Information technology experts to mitigate the virus risk could be expensive. An organization could identify the virus through the installation of an up-to-date antivirus software. In case of emails from unknown sources, individuals within an organization should never open it, unless they have prior knowledge of such an e-mail. The organization could respond to the virus e-mails in several ways. It needs to delete any suspicious emails, especially of the source of the mail is unknown. Another response is seeking advice from a company that deals with internet security. In case of infected machines, an organization could seek the help of professional technicians for a cleanup of the

Managing change Case Study Example | Topics and Well Written Essays - 1500 words

Managing change - Case Study Example This is because these tenets make managing personal change probable. Before commencing an organizational change; individuals should ask questions such as; what is the organization going to achieve with the change? How and why will they discern that the change is successful? Who will be affected by the change, and what will be their reaction? To what extent can the change be effected with help; and in what areas should assistance be sought? These questions guide the individual effecting change since it makes him or her understand what is being done. This paper shall seek to explain the change management effected in a local insurance company; so that it could be saved from imminent collapse after going bankrupt. The eight stages of change management, as well as three tools of needs assessment, will be used to analyze the change management initiative. Since the local insurance company needs a powerful restructuring plan to save it from imminent collapse, it should consider downsizing some of the high level executive positions. Additionally, it should thin down its organizational chart by laying-off some of the employees conducting programs that are no longer aimed at bringing the company back to its feet. Laying-off workers who have stood by the company for the many years is not an easy task; therefore, it should be done with extreme caution. First and foremost, the underperformers and the underachievers should be the ones to face the axe. This is because they add little value to the company and their dismissal would do the company good. Secondly, while downsizing some of the high level executive positions, it should be noted that some roles done by one executive duplicate to another executive. Therefore, such situations should allow the merging up of two different portfolios that perform almost similar roles. In order to make the change management effective, it is necessary to use Kotter’s eight steps of efficacious change

Do social stories decrease challenging behaviour in children with Dissertation

Do social stories decrease challenging behaviour in children with Autism - Dissertation Example Parents, instructors and psychologists have practiced variety of instructional methods and techniques for improving behavioural disorders among the children with autism. Social Stories are used to enhance social behaviour and social skills among the children having developmental disorders and autism. Social Stories are widely accepted cognitive approach to behaviour change. It is a part of general knowledge and clinical studies also mentioned the fact that children with autism have lower social appointment and less regularly initiative and respond to initiations than their typical mates. Because of autism and other developmental problems, children show some signs of poor social interactions, loneliness, difficulty in making and maintaining social relationships, and other types of mental disorders. The most important goal of Social Stories is to deal with those devastating difficulties among the children with ASD (Kokina & Kern, n.d.). Parents and teachers identify that generally Soci al Stories are written to give details the meaning of problematic situations to the students and give emphasis to the pertinent details, by this means addressing students’ difficulties stemming from weak central coherence (WCC). Shannon Crozier’s case study clearly underlines that the student who engaged in the case study demonstrated a frequent reduction in his disruptive social behaviour. Other factors like participant’s age, degree of diagnosis, format of the Social Stories, length of the intervention and the process of assessment play a significant role in the processes of examining the effectiveness of Social Stories in creating desirable social behaviour among the autistic children. Background of the study In order to appreciate the use of social stories in promoting desirable behaviours, we need to know about various challenging behaviours generally autistic children were explored. So it will explore the historical context of the issues as it will help to give a theoretical perspective for current policy and so on. Parents and instructors have followed mixed opinion about the effectiveness of Social Stories in creating desirable social skills among the children with autism. However, Social Stories help the children with specific behavioural disorders to comprehend some social situations, and other’s perspectives towards various social contexts. The study gets vital importance when one relates the topic in to the ongoing issues about the effectiveness of the social stories in creating desirable social behaviour among the children having behavioural problems.†Children and youths with autism display a variety of unique behaviours, including social interaction excesses and deficits , self-stimulatory behaviours and marked preoccupation with restricted and stereotyped responses† (Zager, 1999, p.194). The proposed study will search to establish the current status of various techniques for children with behavioural disor der. It will discuss how parents and instructors demands social stories for removing behaviour challenges from their children’s nature. Existing instructional methods for autistic children paved the way for numerous debates and discussions about their effectiveness. Studies make available vital information about the growing phase of challenging behav

Retailing Advertising Analysis Essay Example | Topics and Well Written Essays - 2500 words

Retailing Advertising Analysis - Essay Example The strong emergence of online communication among people in various regions of the world has made possible, the delivery of services and products using the online platform as a communication, as well as a delivery media. This very factor has contributed in a great way to the emergence of online retailing where retailers and wholesalers can provide bulk delivery of products or individual delivery of products to clients or individual customers, who are located in different parts of the world. The virtual world of internet has literally played a major role in removing the geographical barriers existing in the physical world, and has helped in the value communication, value distribution as well as value delivery of the retail products by catering to the global audience. The emergence of online retailing has led to the development of new retailing formats like consumer to consumer format which has been made popular by online retailing sites like eBay, dealdump, dealplus, etc. In this cas e, the product that is being advertised is handcrafted jewellery items, which are designed and developed in India and is marketed by Indian fashions through their retail website www.indianfashionstore.in (Indian Jewellery, 2009). The handcrafted Indian jewellery mostly has the ethnic as well as traditional Indian themes and is catered mostly to the consumers living in UK. The target market for the products is mostly the female consumers of UK who are essentially falling in the age group of 18 - 36 years. The online retail website www.indianfashionstore.in acts as a window for displaying the multiple ranges of jewellery items online to customers around the globe. The political analysis of the market reveals that there are certain checkpoints in regards to dealing in jewellery business. The jewellery that is supposed to be imported in the UK market needs to be tested by the law and also has to have the label of hallmark in regards to its authenticity. Apart from that, import duty is a lso applicable for jewellery that is being imported in the UK market from Asia Pacific regions like India (Harris, 2011, p. 5) The economic analysis of the market reveals that the consumers are increasingly trying to squeeze their spending as the UK market continues to suffer from the pangs of the economic crisis rolled out by the Euro zone. However, the consumers insists in buying jewellery that is trendy and is bold in making the fashion statement for them, even in the troubled economic times. The social demand for the jewellery market in the UK region reveals that the modern woman who has the purchasing power parity are treating themselves to buying more jewellery for their personal use. Also, the trend of buying jewellery by men for the purpose of gifting to their significant partners is picking up in the UK market as well. Apart from these two segments, a large section of UK consumers are also highly interested in purchasing jewellery which are affordable as per their budget an d are highly trendy at the same time (Harris, 2011, p. 9). So, it is quite evident that the advertising of the India made jewellery products should highlight the hallmark issues while displaying their product to the intended target audience. Also the advertising needs to highlight the latest jewellery trends on the boundaries of

Innocent Drink Essay Example | Topics and Well Written Essays - 1750 words

Innocent Drink - Essay Example The purpose of this paper is to analyze the strategies that had been adopted by Innocent Drinks to become one of the most popular brands in the fruit smoothies market. The aim is to evaluate ways in which a company had implemented its strategies to rise from a humble beginning and becoming a major market player. One of the most interesting facts about this company is that its organizational structure has gone through massive changes that had impacted overall business. The organizational structure of a company refers to its shape or hierarchical structure. The organizational structure describes allocation of tasks, supervision and coordination that helps in achieving desired goals. In case of Innocent Drinks, the company was set up by Richard Reed, Adam Balon and Jon Wrigh and was initially funded by Maurice Pinto (a wealthy businessman). The company had a little more than hundred staff while commencing the operations. There was minimal hierarchy in the organization. The unique feature about Innocent Drinks is that it does not own any of the juicing facilities. The company simply contracts the work of manufacturing smoothies to different sites. The growth of the company in first six years of its establishment is nothing less than a success story. By 2005, the company became the fastest growing smoothie company in U.K. Constant product innovation has been one of the most important factors that had contributed to growth of the company. The reason behind growth of the smoothie market in U.K. can be assessed with the help of PESTLE factors. Political: The political environment in the U.K. is stable that had enabled fast growth of the fruit smoothie industry. The U.K. government required a smoothie manufacturing company to state whether the products that is being produced is either concentrated fruit juice or pure fruit juice. Also, the government had been promoting anti-obesity campaigns and promoting development of health drinks (Rao, 2004). Economic:

Athletic Leadership Development Program Essay Example for Free

Athletic Leadership Development Program Essay There is great need to develop effective athletic management programs in high schools. Apart from the fact that students derive direct benefit from such programs, it is also a good training resource since todays high school athletes will eventually take shape as tomorrows sports leaders as coaches, trainers, athletic administrators, sports physicians, sports psychologists and other capacities (Lanasa, Ciletti Lackman, 2005). High school is a very important stage in which students prepare for the future by getting a good education, making friends and participate in other activities such as athletics. It is unfortunate, that many schools have adopted budget cuts that under provide for sports, taking the opinion that money would be better spent on academics. Though it is right that academics come first, sacrificing high school sports is dangerous to the students’ high school experience as it affects their ability to perform at optimum academic levels (Amorose Horn, 2000). Sports are also an important component that helps students develop into well-rounded adults who give full benefits to the country at large. INTRODUCTION This paper will carry out a literature review to illustrate how a School Athletic Leadership Plan works to give students full benefits. In extension, the school as an institution also derives high levels of achievement and satisfaction from the same. It will show how students with an interest in the field of training and treatment of athletes can effectively be prepared by the school athletic training programs. They are a perfect opportunity of gaining college and career preparation. These programs give an appropriate opportunity to the attainment of information, certification, scholarships and networking for students (MacGregor, 2005). HOW TO DEVELOP A LEADERSHIP PROGRAM This section will evaluate the leadership program adopted by Wheeler High School in Indiana. It presents a situation that is appropriate to most high schools where there are potentially good players but their hopes and targets fail to materialize due to lack of a well organized sports framework and leadership in the school. On evaluation of the progress and areas that need change, Snodgrass notes that the foremost problem was the lack of player leadership in the students’ teams coupled with the lack of senior talent (2005). Borrowing from the plan adopted by this school, this paper will give guidelines on how a school athletic leadership plan can be developed. Structure of the program An effective leadership program should start by identifying players that can participate in the plan. For starters, the first class could be made up of six senior and two junior students who would meet weekly for two to three hours over a ten week period (Snodgrass, 2005). In this period, they would they would participate in the curriculum by carrying out the following; Interaction They are expected to visit and spend one or two hours in the curriculum each night (Snodgrass, 2005). From this interaction, the head of the plan identifies the strengths and weaknesses of the selected team by observing how they interact and how committed they are. This is the stage at which the leaders and those with skills valuable to the plan are identified. As they share ideas, hopes and aspirations, this pilot group can come up with an excellent blueprint of the plan since they are better positioned to know what would work with their fellow student athletes and what would not. Activities strengthening core values The activities that strengthen core values are important as they set the plan in motion with the rest of the student athletes. The pilot group of eight should each be assigned a group of student with which they carry out these activities. This could occur in class for discussions and after knowing each other, the group members should engage in out of class activities. Group leaders are expected to call incoming players and engage with them with an aim of getting to know them intimately (University of Wisconsin, 2007). This is a very important step as the group leaders get in a position to identify strengths and weaknesses that might be hidden from the coaches and teachers. This enables the teams to avoid failures that commonly arise from the lack of proper understanding within the team. Leadership in youth camps The eight members of the pilot team should serve as counselor at the summer youth camp. They are expected to take up roles such as teaching a position, coaching the team in flag football, running the punt-pass-kick contest etc (Young Edmonson, 2010). It should involve activities such as story narrations to emphasize the importance of team playing. The plan should be sure to implement a youth summer camp. The Handbook of Organizational Consulting Psychology underscores the importance of such camps in the development of leadership plans. It is from such camps that the members emerge as a team understanding each other, with strong leadership and ready to work together (Fiedler, 2002). The above activities lay the foundation on which the plan can be built upon. After getting the required individuals to spearhead the program and the necessary team sprit, the plan can proceed into the next step in which it formally assembles the best ideas and strategies for the leadership program in form of a blueprint discussed in the following section. PLANNING THE BLUEPRINT Snodgrass defines a blueprint as the process of designing a leadership program in any field from start to finish (2005). It guides the implementation of the whole process and it gives guidelines on how to check progress and success levels. This paper will provide a blueprint that is divided into steps as follows; Step 1: Assembling the planning team According to the program adopted by the Leigh University for the summer of 2007, the planning team should comprise all the key stakeholders to build a program that is acceptable campus wide (Fiedler, 2002). It is imperative to ensure that all individual stakeholders understand the importance of athletics in the life of the students. Teachers and other members of staff should be ready to sacrifice some academic hours in order to bring the plan into track. In this university, the team consisted of coaches from the Athletic Department, administrators and student-athletes as well as staff from the Dean of Student’s Office to attain a healthy balance (Young Edmonson, 2010). They should meet weekly to discuss the rest of the steps in the blueprint. Step 2: Conducting a leadership audit â€Å"The leadership audit is a systematic assessment of leadership development opportunities at the institution and beyond. A complete audit includes both internal and external reviews and inventories all leadership opportunities† (Lanasa, Ciletti Lackman, 2005). Internal audit: The information from this audit should find out whether there are other leadership initiatives on campus in which student-athletes can participate (). Fiddler finds that often these programs are not designed to directly increase the value of the student’s leadership and do not fundamentally impact Athletics as a whole(Amorose Horn, 2000). There should be goal setting and skill building workshops that are conducive to the unique schedules of student-athletes and athletics department staff. External audit: This involves researching specific leadership opportunities at other institutions. This should particularly look for leadership development programs and delivery options within other institutions (Robinson Skinner, 2008). It can be done in neighboring schools that have highly successful leadership development programs to identify crucial aspects that can be adopted. It can also be done online or from other literature on the issue to set good standards for a comprehensive plan. Step 3: Identification of an anchor The anchor is another crucial aspect of the plan that should be in place. Young and Edmonson define it as the â€Å"existing institutional purpose, outreach or reason that makes the program’s efforts essential and justifies the investment of time, energy and resources to support the effort (2010). It helps in the acceptance of the plan since it does not appear as something totally alien. For instance the mission statement of Lehigh University is; â€Å"To advance learning through the integration of teaching, research, and service to others† (Young and Edmonson, 2010). To be in tandem with the school’s mission statement, the Lehigh Athletics Mission Statement could be made to capture that of the institute, e. g. â€Å"Our mission in the Lehigh Athletics Department is to advance learning to develop leadership, and to foster personal growth through comprehensive athletics programming. † (Young and Edmonson, 2010). This way, the plan manages to entrench itself within existing institutional goals and hence all stakeholders can comfortably identify with it and work towards its implementation. As such, teachers for instance would drop their hard line stance towards the plan as they feel it helps in academics. Step 4: Determining the scope The scope is the extent of the leadership experience which encompasses aspects such as how deep the program will be embedded in institutional culture and the programmatic mission and learning objectives (Robinson Skinner, 2008). The scope should be connected to the vision, mission, and learning outcomes of the school’s sports department. Vision: the plan should be aimed at cultivating a culture of leadership which encourages self-awareness, commitment to team playing, and emphasis on values and actions that enhance a good athletic experience. (Amorose Horn, 2000) Mission: the sports department should use the plan to complement and support the larger missions of the institution as a whole. This can be achieved with the use of the transformational leadership theory that enhances student’s leadership skills and understanding (Fiedler, 2002). It should accomplish a sense of community among al stakeholders focusing on the value of positive leadership. Learning outcomes: these are the benefits that the students should derive from participating in the Athletic Leadership Program. Firstly, they enhance their knowledge of basic leadership skills and principles. Others are interpersonal skills, integrity, peer motivation, self awareness and the value of diversity in every situation (University of Wisconsin, 2007). This will enhance their wellbeing in every field of life in school and beyond. Step 5: Shaping the philosophy A philosophy is important in shaping an appropriate vision, mission and goals for a comprehensive Athletic Leadership Program. Robison and Skinner put forward two examples of philosophy that can be used to achieve this end. They do so by addressing the unique needs of student-athletes, teams and coaches (2008). The Transformational Leadership Theory is the primary philosophy in which the program is embedded. â€Å"It describes a course of action where both leaders and participants engage in a mutual, ongoing process of raising one another to higher levels of motivation, moral reasoning, and self-consciousness† (Robinson Skinner, 2008). This encourages collaboration and interdependence within participants by appealing to social and community focused values. Principle-Centered Leadership Theory: this theory is based on principle based leadership. Leaders are required to center their practices in natural based practices. Their values can only be effective if they remain true to these guiding principles, which are identified as; â€Å"continually learning, service-oriented, radiate positive energy, believe in other people, lead balanced lives, see life as an adventure, are synergistic, and exercise for self-renewal† (Robinson Skinner, 2008). Step 6: Selecting delivery framework These are the strategies and individuals to be used for teaching participants about leadership. This includes positional leaders and emerging ones. Positional leaders include coaches and captains who are directly responsible of development of athleticism in individual-student athletes which will ultimately lead them to winning championships (Fiedler, 2002). Emerging leaders include students joining the program and those who have been it for a while and want to further their leadership skills. This way, the plan ensures that it has a never ending supply of talent and new leadership, i. e. it is sustainable. Step 7: Select Assessment and Evaluation Strategies This step ensures that intentional assessment and evaluation tools will are available. It is recommended that the implementation of the blueprint is assessed after the first full year of implementation. The tools to be used for this assessment may include â€Å"focus groups, student-athlete exit interviews, pre- and post-surveys, student-athlete post-season evaluations, etc† (University of Wisconsin, 2007). This process is meant to explore needs, outcomes and satisfaction derived from the plan. CONCLUSION A School Athletic Leadership Plan like the one outlined above will go a long way in accomplishing a varied range of needs in the school. It clearly shows the need to implement an effective plan from which students can derive numerous benefits. The step by step process is imperative in creating a leadership program which is self sustaining and which is deeply rooted in the institutional goals and vision. This ensures that it is embraced by all. REFERENCES Amorose, A. J, and Horn T. S (2000). Intrinsic Motivation: relationship with collegiate athletes’ gender, scholarship status, and perceptions of their coaches’ behavior. Journal of sport and exercise psychology. 22(1), 63 – 84. Fiedler, F. E (2002). Proactive ways to improve leadership performance. Handbook of organizational consulting psychology, 76 – 105, San Francisco: Jossey-Bass Lanasa, J. , Ciletti, D. and Lackman, R. (2005). Designing a Model for Improved Outcomes Among Students- Athletes in Sports Education. Left Coast Press. Retrieved, 6th August, 2010http://lcoastpress. metapress. com/index/6jp60m3240x253mm. pdf MacGregor, G. M. (2005). Designing Student Leadership Programs: Transforming the Leadership Potential of Youth. Youthleadership. com Robison, T. I and Skinner, T. (2008). The Athlete and the Grade Change. Cases in Educational Leadership. Retrieved, 6th August, 2010http://jel. sagepub. com/cgi/content/abstract/11/1/106 Snodgrass, S. (2005). Building a high school leadership program. Gale, Cengage Learning. University of Wisconsin. (2007). A Grounded Theory Of High Quality Leadership Programs: Perspectives From Student Leadership Development Programs In Higher Education. Madison: University of Wisconsin. Young, J. and Edmonson, S. (2010). High School Athletic Directors and Educational Leadership Traits: A Conceptual Analysis of the Literature. Retrieved, 6th August, 2010http://www. ncpeapublications. org/attachments/article/33/m34613. pdf